1 - Implementing Google Analytics
Overview of Google AnalyticsCreate a Google Analytics AccountTag Your Pages
2 - Configuring Google Analytics
Configure Google Analytics SettingsConfigure Accounts, Properties, and Views
3 - Configuring Goals, Funnels, and Filters
Configure GoalsConfigure FunnelsConfigure Filters
4 - Configuring Monitoring and Alerting
Monitor Real-Time ReportsManage DashboardsManage Custom Alerts
5 - Analyzing Website Traffic
Analyze Web Traffic with Audience ReportsAnalyze Web Traffic with Acquisition Reports
6 - Analyzing Behavior and Conversions
Analyze Data with Behavior ReportsAnalyze Data with Conversion ReportsCreate Reports with Google Data Studio
Actual course outline may vary depending on offering center. Contact your sales representative for more information.
Who is it For?
This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions.
To ensure your success in this course you should have experience with using a web browser and productivity software (Microsoft Office or Google Docs).